Cleo's Corner

Do Subdomains Hurt SEO?

In this guide, we’ll explain what subdomains are, how they affect search rankings, whether subdomains can rank in Google, and how to build a smart subdomain SEO strategy that supports long-term organic growth.

Is SEO or PPC More Measurable and Quantifiable?

Marketers often compare SEO vs. PPC. Which channel drives more traffic? Which produces faster results? Which delivers the best ROI? But there’s another question that matters a lot for your bottom line: is PPC or SEO more measurable and quantifiable?

AI for Content Marketing: What You Should Know

Since the public release of ChatGPT in November 2022, we’ve seen AI begin to permeate marketing disciplines ranging from audience research to paid media. But how does content marketing fit into the mix?

How SEO and Social Media Work Together

“Oh, I think we need to focus more on social media than SEO.” You’ve probably heard that in a marketing meeting or maybe even said it yourself. But then the quarter ends, and what happens? The engagement looks good, the posts got a few thousand views, and yet the pipeline…

What is Keyword Stuffing?

If you’ve been doing SEO for any length of time—whether for your own website or for a client’s—chances are you’ve come across the topic of keyword stuffing. When you’re trying to optimize a page to rank for specific terms, it’s easy to understand the temptation to use a keyword as…

How to Find SERP Feature Opportunities

Contact Us How to Find SERP Feature Opportunities & Rank Higher on Google By: Allison Kirschbaum Published: September 24, 2025 Ranking on page one isn’t quite the win it used to be—and if you’re still treating it like the finish line, you might already be behind. Google’s first page is…

What is an SEO Article?

I know you can relate to this — you search for something on Google, click a few links, and leave without learning anything or finding the answer you need. And to make it worse, all the articles sound the same. Frustrating, right? These articles are often written just to show…

What is SEO Consulting?

Contact Us What Is SEO Consulting (and Should You Hire an SEO Consultant)? By: Allison Kirschbaum Published: September 22, 2025 SEO consulting is the practice of helping businesses become more visible in search results (think Google, Bing, etc.). The better your website ranks, the more people find you, and the…

Complete Guide to SEO for Hair Salons

Contact Us SEO for Hair Salons: How to Get More Clients Online By: Allison Kirschbaum Published: September 17, 2025 I was scrolling through Reddit last week and came across a story from a salon owner who had just moved to a new town. She had previously run a successful beauty…

23 Common SEO Mistakes To Avoid

In this guide, we’re breaking down 23 common SEO mistakes to avoid—the ones we see over and over again across strategy, content, technical setup, mobile, link building, and plain ol’ SEO misunderstandings. And of course, we’ll show you how to fix each one without losing your mind or your rankings.

How to Integrate SEO Into Your Content

Integrating SEO into your content isn’t just about stuffing in keywords. The key is to align your writing with what users are actually searching for while keeping it natural and engaging. In this guide, we’ll break down practical strategies for seamlessly incorporating SEO into your content without sacrificing readability or…