Cleo's Corner

Do Subdomains Hurt SEO?

In this guide, we’ll explain what subdomains are, how they affect search rankings, whether subdomains can rank in Google, and how to build a smart subdomain SEO strategy that supports long-term organic growth.

Is SEO or PPC More Measurable and Quantifiable?

Marketers often compare SEO vs. PPC. Which channel drives more traffic? Which produces faster results? Which delivers the best ROI? But there’s another question that matters a lot for your bottom line: is PPC or SEO more measurable and quantifiable?

AI for Content Marketing: What You Should Know

AI has been the hot new thing in the marketing world over the past few years, and for good reason–it’s smart, it’s versatile, and it can add new insight and efficiencies to many of the things marketers do on a daily basis. Since the public release of ChatGPT in November…

How SEO and Social Media Work Together

“Oh, I think we need to focus more on social media than SEO.” You’ve probably heard that in a marketing meeting or maybe even said it yourself. But then the quarter ends, and what happens? The engagement looks good, the posts got a few thousand views, and yet the pipeline…

What is Keyword Stuffing?

If you’ve been doing SEO for any length of time—whether for your own website or for a client’s—chances are you’ve come across the topic of keyword stuffing. When you’re trying to optimize a page to rank for specific terms, it’s easy to understand the temptation to use a keyword as…

How to Find SERP Feature Opportunities

Contact Us How to Find SERP Feature Opportunities & Rank Higher on Google By: Allison Kirschbaum Published: September 24, 2025 Ranking on page one isn’t quite the win it used to be—and if you’re still treating it like the finish line, you might already be behind. Google’s first page is…

What is an SEO Article?

I know you can relate to this — you search for something on Google, click a few links, and leave without learning anything or finding the answer you need. And to make it worse, all the articles sound the same. Frustrating, right? These articles are often written just to show…

What is SEO Consulting?

Contact Us What Is SEO Consulting (and Should You Hire an SEO Consultant)? By: Allison Kirschbaum Published: September 22, 2025 SEO consulting is the practice of helping businesses become more visible in search results (think Google, Bing, etc.). The better your website ranks, the more people find you, and the…

Guide to SEO for Hair Salons

Contact Us SEO for Hair Salons: How to Get More Clients Online By: Allison Kirschbaum Published: September 17, 2025 I was scrolling through Reddit last week and came across a story from a salon owner who had just moved to a new town. She had previously run a successful beauty…

26 Common SEO Mistakes To Avoid

Contact Us 26 Common SEO Mistakes To Avoid (And How to Fix Them) By: Allison Kirschbaum Published: September 16, 2025 With Google changing the rules faster than most of us can keep up, even seasoned marketers and content creators are slipping up in ways that quietly kill their rankings. Most…

How to Integrate SEO Into Your Content

Integrating SEO into your content isn’t just about stuffing in keywords—it’s about making your content more discoverable and delivering real value for your readers. The key is to align your writing with what users are actually searching for while keeping it natural and engaging. This can mean anything from structuring…